Kodak has a new ad campaign, which is a continuation of their old ad campaign about how much you can save in printing costs if you use their printer and ink versus one of the other guys such as HP, Canon, Lexmark, Epson, Brother, etc.
The other guys have been selling expensive ink well…since…forever! Now Kodak thinks it’s revealing a “big secret” about how much the other guys ink costs. I think this is hilarious! This is exactly what third party Ink and Toner companies like Carrot Ink have been telling people for more than 10 years!
The best part about it is that you can even get ink for Kodak printers at Carrot Ink for 30-40 percent less than you would pay Kodak.
The beat goes on…
Thursday, May 21, 2009
Tuesday, May 5, 2009
How much is too much?
There is a fine line between aggressively promoting your business or products and spam. We recently promoted a Resume Kit along with job hunting resources. Prior to our promotion, we emailed our customer database and then continued the promotion on Twitter. Needless to say, our message was out there repeatedly. Our intention was to help, not to bother.
As you know, we run an inkjet and toner company that sells over the internet. We send out emails to make sure that our customers are aware of our latest and greatest promotions. From my perspective, I feel like we are making sure our customers have a great offer in their inbox if they happen to need some ink this week. If not, it is pretty easy to delete. I am not just a sender of emails but a recipient just like everyone else. Maybe because I am a sender I appreciate an inbox full of offers just in case I need to use one…
If you want to opt out of our e-mail, that is pretty easy to do too (unlike the ones you get from “yourself” and are like an infinite loop when you try to opt out). However, recently, I received a letter by snail mail telling us to quit sending emails. The sender was rather irate that we were polluting his inbox and even wanted to sue us if he could. Well, it takes all kinds! But I got to thinking that maybe everyone doesn’t appreciate frequent emails so that they have a fresh deal at hand when they need to reference one.
So, it begs the question, “How many emails are too many?” What do you think?
As you know, we run an inkjet and toner company that sells over the internet. We send out emails to make sure that our customers are aware of our latest and greatest promotions. From my perspective, I feel like we are making sure our customers have a great offer in their inbox if they happen to need some ink this week. If not, it is pretty easy to delete. I am not just a sender of emails but a recipient just like everyone else. Maybe because I am a sender I appreciate an inbox full of offers just in case I need to use one…
If you want to opt out of our e-mail, that is pretty easy to do too (unlike the ones you get from “yourself” and are like an infinite loop when you try to opt out). However, recently, I received a letter by snail mail telling us to quit sending emails. The sender was rather irate that we were polluting his inbox and even wanted to sue us if he could. Well, it takes all kinds! But I got to thinking that maybe everyone doesn’t appreciate frequent emails so that they have a fresh deal at hand when they need to reference one.
So, it begs the question, “How many emails are too many?” What do you think?
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